Here’s a very costly copywriting mistake that even experienced DR owners and copywriters make. Mistake: their headline and lead talks mostly about THE PRODUCT. This is a mistake, because people buy because of BENEFITS THEY WILL GET from buying the product. For example, this headline talks about the product too much: New Body Flush Powder… Continue reading A Common Headline Mistake
I have coached 110+ direct response copywriters and seen everything about them close up. Some of these copywriters had great natural talent. Some had mediocre talent, some even less. Their learning and work effort ranged from pathetic to fantastic. The copy that converts the highest most often came from copywriters with mediocre talent who learn… Continue reading What wins in copywriting – talent or hard work?
I’d say about 10% of the new offers turn out to be big winners in this industry. Sadly that means 90% of the new offers are NOT big winners even though the owner put in the exact same time, effort and expense. That’s only a 1 in 10 “hit” rate. What a shame, isn’t it?… Continue reading 2 Keys To Success of a NEW OFFER
Everyone knows you need a powerful “Big Idea” for yoursales letter to be a big winner.It has to be VERY STRONG for it to scale on cold traffic andmake a lot of money.But I’d say 90%+ of the sales letters I see have a WEAKBig Idea.It is NOT strong enough to be the basis of… Continue reading How to find a great “Big Idea”for your sales letter
A great product is the best copywriter. A great product nearly sells itself when presented. It has built-in competitive advantageous that prospectswant and will pay for. When prospects see it, they want to buy it now. The product name conveys the benefit. It has sufficient or overwhelming proof. *** That’s why I always spend a… Continue reading How To Develop a New Product
Successful direct response copywriting is: … 1/3 PSYCHOLOGY (what benefits does your prospectwant the most, what are they thinking now, what aretheir main objections, etc.) … ⅓ RESEARCH (what makes your product different andsuperior to competing choices) … and ⅓ WRITING (great salesmanship in print)Yes, only 1/3 is the actual writing! This is very important:… Continue reading Successful Copywriting is Only 1/3 About The Words
Here is my video copywriting critique of a Keto Diet E-Com Page … Watch this and see how to DOUBLE the conversion rate and the profits … the common type of copy that STOPS the reader and LOSES sales … “helpful copy” that actually LOWERS the conversion rate … and much more. https://youtu.be/znzsKzQ0ekg
“Research is what will make you rich”The copywriting of sales letters and VSLs has become pretty formulaic now, especially with the arrival of AI.So if copywriting is NOT the key differentiator for success indirect marketing anymore, what is?It’s research.Research is the new killer copywriting.If you can do deep research and find a unique and compelling… Continue reading Research Is What Will Make You Rich
Anger is a great emotion to use in selling, and this includes direct response copywriting. It is an “action now” emotion. Target an enemy your prospects are angry at. That keeps them from their goal. WHO are your prospects ANGRY AT? And WHAT are they angry ABOUT? It can be: … doctors that just prescribe… Continue reading How Tapping Into ANGER can Increase Conversion Rates
ChatGPT or a similar AI site will produce C or B- level copy for you. Then you take this copy and do one of two things with it: If you ARE a great copywriter yourself, you’ve just found a great timesaver to get yourself a first draft rough copy of a sales letter, email or… Continue reading What ChatGPT Does NOT Want You To Know About Copywriting
The new year is a gift. You can start fresh and do things smarter than last year. It’s a great time to sit down and look at how to improve the biggest needle movers in your business. As a DR business owner, here are 4 big needle movers you should try to improve this year.… Continue reading How To Make 2023 Your Best Year Ever
I’ve written over 135 VSLs that have crushed it –and I reveal the secrets in this short podcast interview … Just click below to watch it: https://youtu.be/KPAKw94LuDM
This year, I wrote 20 long form VSLs or sales letters, all sellinghealth supplements, information or coaching. I have received results back on 15 of these. 12 were winners (80%),2 did ok and still optimizing (13%), 1 was a failure (7%). It was another extremely successful year for my clients and myself. Best categories: digestion/constipation,… Continue reading 2022 Year In Review and 2023 Surprising Predictions
Women and men respond VERY DIFFERENTLY to words, phrases, benefits, tone, personality and claims. If your copywriting is written by someone who doesn’t know these differences, or doesn’t have many years of experience with these, or if you are using “one size fits all copy”… … it is COSTING YOU A LOT OF MISSED SALES… Continue reading 𝗧𝗵𝗲 𝗠𝗶𝗸𝗲 𝗣𝗮𝘃𝗹𝗶𝘀𝗵 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗞𝗲𝘆𝘀 𝗳𝗼𝗿 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗧𝗼 𝗪𝗼𝗺𝗲𝗻
Many people are SHOCKED when point this out … Great copywriting results come from a lot of hard THINKING and include: * market niche and product selection * thinking like your prospect is thinking * market research to determine customer desires * research to find compelling mechanisms, hooks and reasons why * positioning * offer… Continue reading Why THINKING is MORE IMPORTANT than COPYWRITING
Everyone knows you need a powerful “Big Idea” for your sales letter or video to be a big winner. It has to be VERY STRONG for it to scale on cold traffic and make a lot of money. But I’d say 90%+ of the sales letters I see have a WEAK Big Idea. It is NOT strong enough to… Continue reading How To Find A Great “Big Idea” For Your Direct Response Sales Letter or Video
All copywriting includes the benefits to be gained… But the most successful copywriting ALSO includes … the NEGATIVES that will be REMOVED from the buyers life. Why? People are even MORE motivated to ESCAPE a NEGATIVEthan they are to gain a positive. If you only talk about gaining positives, you are missing outon a more… Continue reading The Gain/Escape Copywriting Tip
The Empath Copywriting Technique that generated $700 Million in supplement sales If you want a BIG increase in your conversion rates, and to make a lot more money, read this … Here’s a secret I use to write copy that crushes it and that has has sold over $700 Million in health supplements and info… Continue reading Mike Pavlish’s Empath Copywriting Secret
I’ve helped countless entrepreneurs build their business from the $2-4 million level to the $15-25 million level over the past 30 years. There are certain traits these people have in common. The more of these you can develop, the more certain your success will be. #1. Build a line of related products to get repeat… Continue reading How Direct Marketers Grow From $2 Million to $20 Million
There are some key questions that will help you write a grand-slam winner direct response marketing promotion, whether it is a website, online landing page or a direct mail package. These almost “magic” questions let me zero-in on the most powerful resident emotions and hot-button desires of the prospect. They release the creative freedom necessary… Continue reading 7 Brilliant Questions For a Home Run Winning Promotion
In the quest to improve direct response and profits, everyone tests the basics of headline and price. But here are 7 lesser known ideas that can move the response needle significantly also, but are tested much less often. I’ve used these and seen them skyrocket response over the past 30 years when used correctly. USE… Continue reading 7 Lesser Known Big Ideas That Can Skyrocket Your Response & Sales
It’s no secret you need a great headline to have a successful website, Facebook ad, direct mail piece, online landing page or any direct response promotion. Your headline is the “make or break” part of your marketing message. If you get it just right, you can open the flood gates to new customers and profits,… Continue reading 12 Of My Multi-Million-Dollar Headlines You Can Modify For Your Own Advertising
Dear Marketer, Do your sales and profits need a large boost now? Would you like to get more “bang” for your marketing bucks? Would you like to get more qualified leads … then convert more of your leads into customers? Of course you would! This little booklet gives you 11 simple, but powerful strategies you… Continue reading 11 Proven Marketing Secrets To Boost Your Sales and Profits Now!
Two promotions I wrote for natural health products have been in the top rung of the most successful promotions over the past decade — huge winners that made millions of dollars. And both use personal stories as their main selling device. Psychology Is On Your Side. Data taken from MRI neuro-imagery reveals that consumers rely… Continue reading Why Storytelling Could Be Your Response Breakthrough
While most marketers would kill for 1.5% or 2% response to cold traffic, I recently wrote an online video sales letter that is pulling 4% to cold traffic, and over 5% in some cases. The product is Artic Blast, pain relief drops from the fastest growing company in the health supplement industry, TrueGenics. What are… Continue reading *** Why My Online Video Sales Letter Pulls 4% To Cold Traffic ***
It’s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It’s the copywriting on the website. Here’s what we’ve learned works best from actual results and testing on dozens of websites we’ve done the copywriting for. 1. Make your website… Continue reading Website Copywriting Secrets for Major Success
Successful website copywriting is very different than traditional copywriting. Based on what actually works best –and does not work– from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line. 1… Continue reading Top 10 Website Copywriting Secrets
My copywriters and I have written hundreds of breakthrough response, money-making emails and online Marketing promotions. Here’ what we’ve found works best. Use these tips properly and your results will skyrocket. 1. Your email “from” sender line should be your brand name or company name and stay consistent. Use your own personal name only if… Continue reading Email and Online Marketing Copywriting Secrets
Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits.… Continue reading The NEW Secrets To Copywriting That Sells
It can be difficult to choose the best direct response copywriter for your needs. There are a lot of choices and fees vary tremendously. That’s why I wrote this based on 30 years in the business to help you make an informed, intelligent decision. When you sell by direct response marketing, your copywriting either makes… Continue reading How To Hire A Direct Response Copywriter Who Gets You The Highest Response Rate For The Best Price (The 4 keys, the biggest mistake and a little-known secret that can make you wealthy)
Have you ever had a successful promotion that just stopped working? At some point, for every promotion, market saturation sets in. Your good prospects have already seen your promotion before and don’t even bother to read it or watch it again and your response rate begins to fall off to unprofitable levels. You need to… Continue reading *** How I Revived A Supplement Promotion That Had Stopped Working ***
Before writing 1. Study the company and the product/service being sold thoroughly so you have all the information you will need. 2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don’t guess; research. 3. Develop the… Continue reading Profit Boosters Copywriting® Checklist
Business To Business Copywriting Secrets By Mike Pavlish, Profit Boosters Copywriting If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail. This is vital because copywriting is your “salesperson in cyberspace, in print… Continue reading B2B Copywriting Secrets
Using specific numbers in my headlines has made my promotions very successful … and made me millions of dollars. Why are specific numbers so effective in headlines? Because the reader is curious about them and he believes them. Here are some examples of specific numbers used in headlines: – How my business went from $42,193… Continue reading A Headline Secret That’s Made Me Millions
#1 Mistake You don’t differentiate your product and make it unique and superior to similar products #2 Mistake You don’t use enough sales copy to promote all your product benefits in a compelling way (The more you tell, the more you sell) #3 Mistake You don’t use enough proof, credibility and believability elements #4 Mistake… Continue reading 6 Copywriting Mistakes to Avoid in Selling Nutritional Supplements
Of the many proven sales techniques out there, creating a sense of urgency to inspire action is one of the simplest and most effective. Urgency – whether real or manufactured – causes people to act on impulse and make decisions they might otherwise avoid. It taps into our emotions and toys with rationality, putting us… Continue reading Start Writing With a Sense of Urgency!
When you are strategizing your website, the 80/20 rule is very important to remember. That is, 80% of your website’s success will come from only 20% of everything that is on the website. These 3 costly website mistakes can affect this vital 20% group and cost you a lost fortune. Costly Website Mistake #1 …… Continue reading The 3 Costliest Mistakes You Can Make On Your Website