Mike Pavlish

How Direct Marketers Grow From $2 Million to $20 Million

I’ve helped countless entrepreneurs build their business from the $2-4 million level to the $15-25 million level over the past 30 years.  There are certain traits these people have in common.  The more of these you can develop, the more certain your success will be. #1.  Build a line of related products to get repeat… Continue reading How Direct Marketers Grow From $2 Million to $20 Million

7 Brilliant Questions For a Home Run Winning Promotion

There are some key questions that will help you write a grand-slam winner direct response marketing promotion, whether it is a website, online landing page or a direct mail package. These almost “magic” questions let me zero-in on the most powerful resident emotions and hot-button desires of the prospect.  They release the creative freedom necessary… Continue reading 7 Brilliant Questions For a Home Run Winning Promotion

7 Lesser Known Big Ideas That Can Skyrocket Your Response & Sales

In the quest to improve direct response and profits, everyone tests the basics of headline and price. But here are 7 lesser known ideas that can move the response needle significantly also, but are tested much less often.  I’ve used these and seen them skyrocket response over the past 30 years when used correctly. USE… Continue reading 7 Lesser Known Big Ideas That Can Skyrocket Your Response & Sales

12 Of My Multi-Million-Dollar Headlines You Can Modify For Your Own Advertising

It’s no secret you need a great headline to have a successful website, Facebook ad, direct mail piece, online landing page or any direct response promotion. Your headline is the “make or break” part of your marketing message.  If you get it just right, you can open the flood gates to new customers and profits,… Continue reading 12 Of My Multi-Million-Dollar Headlines You Can Modify For Your Own Advertising

11 Proven Marketing Secrets To Boost Your Sales and Profits Now!

Dear Marketer, Do your sales and profits need a large boost now? Would you like to get more “bang” for your marketing bucks? Would you like to get more qualified leads … then convert more of your leads into customers? Of course you would! This little booklet gives you 11 simple, but powerful strategies you… Continue reading 11 Proven Marketing Secrets To Boost Your Sales and Profits Now!

Why Storytelling Could Be Your Response Breakthrough

Two promotions I wrote for natural health products have been in the top rung of the most successful promotions over the past decade — huge winners that made millions of dollars. And both use personal stories as their main selling device. Psychology Is On Your Side. Data taken from MRI neuro-imagery reveals that consumers rely… Continue reading Why Storytelling Could Be Your Response Breakthrough

*** Why My Online Video Sales Letter Pulls 4% To Cold Traffic ***

While most marketers would kill for 1.5% or 2% response to cold traffic, I recently wrote an online video sales letter that is pulling 4% to cold traffic, and over 5% in some cases. The product is Artic Blast, pain relief drops from the fastest growing company in the health supplement industry, TrueGenics. What are… Continue reading *** Why My Online Video Sales Letter Pulls 4% To Cold Traffic ***

Website Copywriting Secrets for Major Success

It’s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It’s the copywriting on the website. Here’s what we’ve learned works best from actual results and testing on dozens of websites we’ve done the copywriting for. 1. Make your website… Continue reading Website Copywriting Secrets for Major Success

Top 10 Website Copywriting Secrets

Successful website copywriting is very different than traditional copywriting. Based on what actually works best –and does not work– from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line. 1… Continue reading Top 10 Website Copywriting Secrets

Email and Online Marketing Copywriting Secrets

My copywriters and I have written hundreds of breakthrough response, money-making emails and online Marketing promotions. Here’ what we’ve found works best. Use these tips properly and your results will skyrocket. 1. Your email “from” sender line should be your brand name or company name and stay consistent. Use your own personal name only if… Continue reading Email and Online Marketing Copywriting Secrets