Mike Pavlish

The Gain/Escape Copywriting Tip

All copywriting includes the benefits to be gained… But the most successful copywriting ALSO includes … the NEGATIVES that will be REMOVED from the buyers life. Why? People are even MORE motivated to ESCAPE a NEGATIVEthan they are to gain a positive. If you only talk about gaining positives, you are missing outon a more… Continue reading The Gain/Escape Copywriting Tip

Mike Pavlish’s Empath Copywriting Secret

The Empath Copywriting Technique that generated $700 Million in supplement sales If you want a BIG increase in your conversion rates, and to make a lot more money, read this … Here’s a secret I use to write copy that crushes it and that has has sold over $700 Million in health supplements and info… Continue reading Mike Pavlish’s Empath Copywriting Secret

How Direct Marketers Grow From $2 Million to $20 Million

I’ve helped countless entrepreneurs build their business from the $2-4 million level to the $15-25 million level over the past 30 years.  There are certain traits these people have in common.  The more of these you can develop, the more certain your success will be. #1.  Build a line of related products to get repeat… Continue reading How Direct Marketers Grow From $2 Million to $20 Million

7 Brilliant Questions For a Home Run Winning Promotion

There are some key questions that will help you write a grand-slam winner direct response marketing promotion, whether it is a website, online landing page or a direct mail package. These almost “magic” questions let me zero-in on the most powerful resident emotions and hot-button desires of the prospect.  They release the creative freedom necessary… Continue reading 7 Brilliant Questions For a Home Run Winning Promotion

7 Lesser Known Big Ideas That Can Skyrocket Your Response & Sales

In the quest to improve direct response and profits, everyone tests the basics of headline and price. But here are 7 lesser known ideas that can move the response needle significantly also, but are tested much less often.  I’ve used these and seen them skyrocket response over the past 30 years when used correctly. USE… Continue reading 7 Lesser Known Big Ideas That Can Skyrocket Your Response & Sales

12 Of My Multi-Million-Dollar Headlines You Can Modify For Your Own Advertising

It’s no secret you need a great headline to have a successful website, Facebook ad, direct mail piece, online landing page or any direct response promotion. Your headline is the “make or break” part of your marketing message.  If you get it just right, you can open the flood gates to new customers and profits,… Continue reading 12 Of My Multi-Million-Dollar Headlines You Can Modify For Your Own Advertising

11 Proven Marketing Secrets To Boost Your Sales and Profits Now!

Dear Marketer, Do your sales and profits need a large boost now? Would you like to get more “bang” for your marketing bucks? Would you like to get more qualified leads … then convert more of your leads into customers? Of course you would! This little booklet gives you 11 simple, but powerful strategies you… Continue reading 11 Proven Marketing Secrets To Boost Your Sales and Profits Now!

Why Storytelling Could Be Your Response Breakthrough

Two promotions I wrote for natural health products have been in the top rung of the most successful promotions over the past decade — huge winners that made millions of dollars. And both use personal stories as their main selling device. Psychology Is On Your Side. Data taken from MRI neuro-imagery reveals that consumers rely… Continue reading Why Storytelling Could Be Your Response Breakthrough

*** Why My Online Video Sales Letter Pulls 4% To Cold Traffic ***

While most marketers would kill for 1.5% or 2% response to cold traffic, I recently wrote an online video sales letter that is pulling 4% to cold traffic, and over 5% in some cases. The product is Artic Blast, pain relief drops from the fastest growing company in the health supplement industry, TrueGenics. What are… Continue reading *** Why My Online Video Sales Letter Pulls 4% To Cold Traffic ***

Website Copywriting Secrets for Major Success

It’s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It’s the copywriting on the website. Here’s what we’ve learned works best from actual results and testing on dozens of websites we’ve done the copywriting for. 1. Make your website… Continue reading Website Copywriting Secrets for Major Success

Top 10 Website Copywriting Secrets

Successful website copywriting is very different than traditional copywriting. Based on what actually works best –and does not work– from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line. 1… Continue reading Top 10 Website Copywriting Secrets

Email and Online Marketing Copywriting Secrets

My copywriters and I have written hundreds of breakthrough response, money-making emails and online Marketing promotions. Here’ what we’ve found works best. Use these tips properly and your results will skyrocket. 1. Your email “from” sender line should be your brand name or company name and stay consistent. Use your own personal name only if… Continue reading Email and Online Marketing Copywriting Secrets

The NEW Secrets To Copywriting That Sells

Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits.… Continue reading The NEW Secrets To Copywriting That Sells

How To Hire A Direct Response Copywriter Who Gets You The Highest Response Rate For The Best Price (The 4 keys, the biggest mistake and a little-known secret that can make you wealthy)

It can be difficult to choose the best direct response copywriter for your needs. There are a lot of choices and fees vary tremendously. That’s why I wrote this based on 30 years in the business to help you make an informed, intelligent decision. When you sell by direct response marketing, your copywriting either makes… Continue reading How To Hire A Direct Response Copywriter Who Gets You The Highest Response Rate For The Best Price (The 4 keys, the biggest mistake and a little-known secret that can make you wealthy)

*** How I Revived A Supplement Promotion That Had Stopped Working ***

Have you ever had a successful promotion that just stopped working? At some point, for every promotion, market saturation sets in. Your good prospects have already seen your promotion before and don’t even bother to read it or watch it again and your response rate begins to fall off to unprofitable levels. You need to… Continue reading *** How I Revived A Supplement Promotion That Had Stopped Working ***

Profit Boosters Copywriting® Checklist

Before writing 1. Study the company and the product/service being sold thoroughly so you have all the information you will need. 2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don’t guess; research. 3. Develop the… Continue reading Profit Boosters Copywriting® Checklist

B2B Copywriting Secrets

Business To Business Copywriting Secrets By Mike Pavlish, Profit Boosters Copywriting If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail. This is vital because copywriting is your “salesperson in cyberspace, in print… Continue reading B2B Copywriting Secrets

A Headline Secret That’s Made Me Millions

Using specific numbers in my headlines has made my promotions very successful … and made me millions of dollars. Why are specific numbers so effective in headlines? Because the reader is curious about them and he believes them. Here are some examples of specific numbers used in headlines: – How my business went from $42,193… Continue reading A Headline Secret That’s Made Me Millions

6 Copywriting Mistakes to Avoid in Selling Nutritional Supplements

#1 Mistake You don’t differentiate your product and make it unique and superior to similar products #2 Mistake You don’t use enough sales copy to promote all your product benefits in a compelling way (The more you tell, the more you sell) #3 Mistake You don’t use enough proof, credibility and believability elements #4 Mistake… Continue reading 6 Copywriting Mistakes to Avoid in Selling Nutritional Supplements

Start Writing With a Sense of Urgency!

Of the many proven sales techniques out there, creating a sense of urgency to inspire action is one of the simplest and most effective. Urgency – whether real or manufactured – causes people to act on impulse and make decisions they might otherwise avoid. It taps into our emotions and toys with rationality, putting us… Continue reading Start Writing With a Sense of Urgency!

The 3 Costliest Mistakes You Can Make On Your Website

When you are strategizing your website, the 80/20 rule is very important to remember. That is, 80% of your website’s success will come from only 20% of everything that is on the website.  These 3 costly website mistakes can affect this vital 20% group and cost you a lost fortune. Costly Website Mistake #1 …… Continue reading The 3 Costliest Mistakes You Can Make On Your Website