A great product is the best copywriter. A great product nearly sells itself when presented. It has built-in competitive advantageous that prospectswant and will pay for. When prospects see it, they want to buy it now. The product name conveys the benefit. It has sufficient or overwhelming proof. *** That’s why I always spend a… Continue reading How To Develop a New Product
Here are key questions that will dramatically increase your odds of developing and launching a new offer that is a big winner. These questions are based on my real-world experience in having been involved in over 75 new product launches in the direct marketing industry. “Are similar products or services already selling good?” People have… Continue reading New Offer Success: 9 Keys To Creating A New Offer That Is A Big Winner