Mike Pavlish

Current News = Big Money

One of the pro tips I share with my private clients is to take whatever topic is hot in the news now …

… and use that hot news topic in their headlines and email subject lines.

The last time I recommended this was when Donald Trump got convicted of 34 felony charges.

This worked GREAT for the marketers who used it, like it always does.

Nothing gets peoples attention like the current hot news of the day, and you should use that to your advantage.

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