Mike Pavlish

A Common Headline Mistake

Here’s a very costly copywriting mistake that even experienced DR owners and copywriters make. Mistake: their headline and lead talks mostly about THE PRODUCT. This is a mistake, because people buy because of BENEFITS THEY WILL GET from buying the product. For example, this headline talks about the product too much: New Body Flush Powder… Continue reading A Common Headline Mistake

Headline Copywriting Tip

This headline copywriting tip almost always increases response. Usually by A LOT. The tip: make your proof element part of your headline. This adds credibility and believability which increases readership which increases sales. Here are three basic examples: ************************* NO: How to lose weight fast YES: How to lose weight fast according to Harvard University… Continue reading Headline Copywriting Tip