“Research is what will make you rich”The copywriting of sales letters and VSLs has become pretty formulaic now, especially with the arrival of AI.So if copywriting is NOT the key differentiator for success indirect marketing anymore, what is?It’s research.Research is the new killer copywriting.If you can do deep research and find a unique and compelling… Continue reading Research Is What Will Make You Rich
You’re seeing visitors but not conversions. It’s a classic problem for any sales website and one that shows a fundamental flaw with your sales funnel. Before you start changing around your site’s design or paying big bucks for a retargeting campaign, think about tweaking your copy. If you’re not saying the things your visitors want… Continue reading 13 Tips to Spur Conversion Rate Improvement on Your Site
The landing page is a time-tested sales funnel that can generate extremely impressive conversion results… when used properly. The problem is, landing pages have a very specific set of criteria needed to ensure their success. Too many websites either A) don’t know what an actual landing page is or B) configure a landing page so… Continue reading 12 Essential Landing Page Tips, Proven to Increase Conversions
Facebook may be the world’s largest social network, but that also makes it the world’s most powerful advertising platform. In 2018, Facebook is on track to report an average of over $13B in revenue per quarter – generated almost entirely by the company’s advertising business. More than making Mark Zuckerberg the fifth richest man in… Continue reading Facebook Advertising Secrets the Pros Use to Get Results