#1 Mistake
You don’t differentiate your product and make it unique and
superior to similar products
#2 Mistake
You don’t use enough sales copy to promote all your product
benefits in a compelling way (The more you tell, the more you sell)
#3 Mistake
You don’t use enough proof, credibility and believability
elements
#4 Mistake
You don’t tell what will happen if the prospect does not respond
#5 Mistake
You don’t have great sounding offer
#6 Mistake
You don’t make it urgent and close hard for an immediate response