Mike Pavlish

The Mike Pavlish Curiosity Principle

Curiosity, used properly, can dramatically increase the conversion rate, sales and profits of your direct response advertising. Curiosity can be as effective as using traditional customer benefits, and sometimes even more so. When copywriting combines these two together –curiosity and customer benefits– it can increase the response rate of advertising exponentially. Curiosity is extremely powerful… Continue reading The Mike Pavlish Curiosity Principle

MIke Pavlish’s Power Of Unspoken Desires

To write a sales letter that is a big winner in highly competitive direct response niches today, you need an “edge”. Using the power of Unspoken Desires gives you this edge. Unspoken desires are customer benefits and desires that are NOT found by using traditional market research methods, yet these are the most powerful motivating… Continue reading MIke Pavlish’s Power Of Unspoken Desires

Copywriter for VSL selling supplements – the need for something new and different

I am a direct response VSL copywriter for dietary health supplements. One of the keys to a successful online internet sales letter or video sales letter (called a VSL) is research to find something very unique and interesting –something new and different that prospects have NOT heard of before. You must come up with this… Continue reading Copywriter for VSL selling supplements – the need for something new and different

Selling Dietary Supplements by Online Marketing – The Empathy Hand Secret

To sell a lot more dietary supplements on the internet, use what I call the Empathy Hand – “I’ve been in your shoes” – nobody cares about what you say until they believe you care about them – we believe people who are like us; who’ve had similar experiences; we buy from people we trust… Continue reading Selling Dietary Supplements by Online Marketing – The Empathy Hand Secret

27 Very Successful Headlines for Nutritional Supplement Promotions 

The first thing you absolutely NEED to have a very profitable promotion for a nutritional supplement is a great headline. The great copywriter John Caples said one headline can pull 19 times more response than another headline with no other change in the copywriting or offer.  Without a great headline, you are like the person… Continue reading 27 Very Successful Headlines for Nutritional Supplement Promotions 

10  New Product Ideas For Supplement Promotions From Copywriter Mike Pavlish

I think these new product ideas have very high profit potential as direct marketing promotions.   I have recommended dozens of big winners in the past. #1.  Multi-nutrient supplement that helps memory, forgetfulness and foggy thinking.  Huge market and growing as people live longer.  A similar product is www.brainmdhealth.com/blog/top-nutrients-for-memory-and-aging-well/ #2.  ALA / ALC nutrient combination for… Continue reading 10  New Product Ideas For Supplement Promotions From Copywriter Mike Pavlish