This year, I wrote 20 long form VSLs or sales letters, all selling
health supplements, information or coaching.
I have received results back on 15 of these. 12 were winners (80%),
2 did ok and still optimizing (13%), 1 was a failure (7%).
It was another extremely successful year for my clients and myself.
Best categories: digestion/constipation, pain relief, weight loss
Worst categories: stress, sleep
Long copy is still outpulling short copy.
Best categories for 2023: tinnitus, blood sugar, nerve pain,
prostate, digestion/constipation, pain relief, weight loss, dog supplements
Hot Trend: ad > vsl selling test kit > call selling coaching program
Surprising prediction for 2023:
A.I. is a helpful tool, but it is no panacea like many are making it out to be; A.I. will only ever write C or B- level copy, but A level copy is needed to succeed for front-end promotions to cold audiences in every competitive product and service category today.
Most businesses will rely too much on A.I., so marketers who use it in the right context will gain a huge competitive advantage.