Mike Pavlish

How to find a great “Big Idea”for your sales letter

Everyone knows you need a powerful “Big Idea” for yoursales letter to be a big winner.It has to be VERY STRONG for it to scale on cold traffic andmake a lot of money.But I’d say 90%+ of the sales letters I see have a WEAKBig Idea.It is NOT strong enough to be the basis of… Continue reading How to find a great “Big Idea”for your sales letter

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How To Develop a New Product

A great product is the best copywriter. A great product nearly sells itself when presented. It has built-in competitive advantageous that prospectswant and will pay for. When prospects see it, they want to buy it now. The product name conveys the benefit. It has sufficient or overwhelming proof. *** That’s why I always spend a… Continue reading How To Develop a New Product

Successful Copywriting is Only 1/3 About The Words

Successful direct response copywriting is: … 1/3 PSYCHOLOGY (what benefits does your prospectwant the most, what are they thinking now, what aretheir main objections, etc.) … ⅓ RESEARCH (what makes your product different andsuperior to competing choices) … and ⅓ WRITING (great salesmanship in print)Yes, only 1/3 is the actual writing! This is very important:… Continue reading Successful Copywriting is Only 1/3 About The Words