Here’s a very costly copywriting mistake that even experienced DR owners and copywriters make. Mistake: their headline and lead talks mostly about THE PRODUCT. This is a mistake, because people buy because of BENEFITS THEY WILL GET from buying the product. For example, this headline talks about the product too much: New Body Flush Powder… Continue reading A Common Headline Mistake
I have coached 110+ direct response copywriters and seen everything about them close up. Some of these copywriters had great natural talent. Some had mediocre talent, some even less. Their learning and work effort ranged from pathetic to fantastic. The copy that converts the highest most often came from copywriters with mediocre talent who learn… Continue reading What wins in copywriting – talent or hard work?
I’d say about 10% of the new offers turn out to be big winners in this industry. Sadly that means 90% of the new offers are NOT big winners even though the owner put in the exact same time, effort and expense. That’s only a 1 in 10 “hit” rate. What a shame, isn’t it?… Continue reading 2 Keys To Success of a NEW OFFER
Everyone knows you need a powerful “Big Idea” for yoursales letter to be a big winner.It has to be VERY STRONG for it to scale on cold traffic andmake a lot of money.But I’d say 90%+ of the sales letters I see have a WEAKBig Idea.It is NOT strong enough to be the basis of… Continue reading How to find a great “Big Idea”for your sales letter
A great product is the best copywriter. A great product nearly sells itself when presented. It has built-in competitive advantageous that prospectswant and will pay for. When prospects see it, they want to buy it now. The product name conveys the benefit. It has sufficient or overwhelming proof. *** That’s why I always spend a… Continue reading How To Develop a New Product
Successful direct response copywriting is: … 1/3 PSYCHOLOGY (what benefits does your prospectwant the most, what are they thinking now, what aretheir main objections, etc.) … ⅓ RESEARCH (what makes your product different andsuperior to competing choices) … and ⅓ WRITING (great salesmanship in print)Yes, only 1/3 is the actual writing! This is very important:… Continue reading Successful Copywriting is Only 1/3 About The Words