Dear Marketer, Do your sales and profits need a large boost now? Would you like to get more “bang” for your marketing bucks? Would you like to get more qualified leads … then convert more of your leads into customers? Of course you would! This little booklet gives you 11 simple, but powerful strategies you… Continue reading 11 Proven Marketing Secrets To Boost Your Sales and Profits Now!
In his famous book, Secrets of Successful Direct Mail, Dick Benson states, “Any test idea you honestly believe can economically increase response is worth testing.” And he’s absolutely right. So let’s break this proven advice down to bite size pieces that can help YOUR testing really pay off big. “Any test idea that you honestly… Continue reading Secrets to Direct Response Tests That Will Give Your Profits A Kick In The Pants.
A Great Story Could Be The Secret To Doubling Your Response Stanford University marketing professor Jennifer Aaker asked each of her students to give a 1 minute pitch. When asked to recall the pitches later, only 5% of students could cite a statistic, but 63% could remember a story (in detail). I’ve written over 40… Continue reading A Great Story Could Be The Secret To Doubling Your Response
#1. FORGET WHAT YOU’VE ALWAYS DONE If you want a response breakthrough, you must forget about what you’ve always done … and what everybody else in your industry does. That’s tunnel vision. You need to look at your copywriting with a fresh set of eyes and a wide-open mind. The fact is, if you keep… Continue reading Double Your Marketing Response With These 12 Copywriting Secrets
You are fighting some tough obstacles to get a website visitor to respond to your company. These include the short attention span of the web, you being one of hundreds of websites they can visit, and the visitors having seen thousands of websites already. In analyzing the 25 most successful websites we’ve written for our… Continue reading How To Convert More Website Visitors Into Customers
Using specific numbers in my headlines has made my promotions very successful … and made me millions of dollars. Why are specific numbers so effective in headlines? Because the reader is curious about them and he believes them. Here are some examples of specific numbers used in headlines: – How my business went from $42,193… Continue reading A Headline Secret That’s Made Me Millions
You’re seeing visitors but not conversions. It’s a classic problem for any sales website and one that shows a fundamental flaw with your sales funnel. Before you start changing around your site’s design or paying big bucks for a retargeting campaign, think about tweaking your copy. If you’re not saying the things your visitors want… Continue reading 13 Tips to Spur Conversion Rate Improvement on Your Site