The Empath Copywriting Technique that generated $700 Million in supplement sales
If you want a BIG increase in your conversion rates,
and to make a lot more money, read this …
Here’s a secret I use to write copy that crushes it
and that has has sold over $700 Million in health
supplements and info products.
I call it The Empath Copywriting Technique.
It’s based on this premise:
If you can think like your prospect is thinking
on the deepest emotional level, bond with him,
then promise him what he wants most (that your
product delivers), he will buy your product.
Nothing, and I mean nothing, is more powerful
than this to write copy that compels the prospect
to buy almost as if they have no choice.
That’s because with this technique I am channeling
the prospects mind on the subconscious level and
fulfilling his needs so much deeper and more
meaningful than other copy he sees.
I have long been a student of the subconscious mind,
and its incredible effect on human behavior.
Most copywriting only scratches the surface of what
the prospect really wants. When I become an Empath,
my copy goes to the subconscious mind many levels
deep and nails it.
I get out of MY mind and get into the prospect’s mind.
Instead of being ME, I become HIM (the prospect).
This technique does not just put me in the shoes of the
prospect I’m writing to ..
It puts me IN THEIR ACTUAL MIND and THINKING
WHAT THEY ARE ACTUALLY THINKING and most
important WHAT THEY ARE FEELING.
Because the most effective copywriting comes from
the HEART and NOT from the HEAD.
So how do I do this?
First, I do all my copywriting research.
Then I lay on a couch and spend however long is
necessary to deeply relax and become the actual
prospect I’ll be writing the sales letter to.
In great vivid detail.
Then I press “play” on a recorder and start freestyle
I record exactly what the prospect is thinking about
the problem/solution I’m writing about.
His pains, fears, problems, hopes, dreams, doubts,
Nothing judged. Nothing filtered. Nothing held back.
It is like a semi-hypnotic, semi-conscious brain dump.
Then I have this brain dump of the prospect transcribed
from voice into words.
I take these words and use them in the sales copy.
These feelings and thoughts from the subconscious
mind are what the prospect is really feeling, what he
really wants, and this is what will sell him above all
What’s different about this technique compared
to regular prospect research?
This technique goes much deeper because you
freestyle in a relaxed state where real emotions
hide and with no one judging, sorting or telling
you what is right or wrong.
You just feel and talk.
You will see the huge difference when you do this,
but only if and after you do this. You can’t judge
its effectiveness until you do it.
Instead of your copy scratching the surface and
basically saying the same things as competitors do,
your copy will go much deeper and activate the real
primal buying motivations.
Your copy will be authentic, fresh, ring perfectly true,
and can send your conversion rates through the roof.