One of the pro tips I share with my private clients is to take whatever topic is hot in the news now … … and use that hot news topic in their headlines and email subject lines. The last time I recommended this was when Donald Trump got convicted of 34 felony charges. This worked… Continue reading Current News = Big Money
Here’s a very costly copywriting mistake that even experienced DR owners and copywriters make. Mistake: their headline and lead talks mostly about THE PRODUCT. This is a mistake, because people buy because of BENEFITS THEY WILL GET from buying the product. For example, this headline talks about the product too much: New Body Flush Powder… Continue reading A Common Headline Mistake
I have coached 110+ direct response copywriters and seen everything about them close up. Some of these copywriters had great natural talent. Some had mediocre talent, some even less. Their learning and work effort ranged from pathetic to fantastic. The copy that converts the highest most often came from copywriters with mediocre talent who learn… Continue reading What wins in copywriting – talent or hard work?
I’d say about 10% of the new offers turn out to be big winners in this industry. Sadly that means 90% of the new offers are NOT big winners even though the owner put in the exact same time, effort and expense. That’s only a 1 in 10 “hit” rate. What a shame, isn’t it?… Continue reading 2 Keys To Success of a NEW OFFER
Successful direct response copywriting is: … 1/3 PSYCHOLOGY (what benefits does your prospectwant the most, what are they thinking now, what aretheir main objections, etc.) … ⅓ RESEARCH (what makes your product different andsuperior to competing choices) … and ⅓ WRITING (great salesmanship in print)Yes, only 1/3 is the actual writing! This is very important:… Continue reading Successful Copywriting is Only 1/3 About The Words
Here is my video copywriting critique of a Keto Diet E-Com Page … Watch this and see how to DOUBLE the conversion rate and the profits … the common type of copy that STOPS the reader and LOSES sales … “helpful copy” that actually LOWERS the conversion rate … and much more. https://youtu.be/znzsKzQ0ekg
“Research is what will make you rich”The copywriting of sales letters and VSLs has become pretty formulaic now, especially with the arrival of AI.So if copywriting is NOT the key differentiator for success indirect marketing anymore, what is?It’s research.Research is the new killer copywriting.If you can do deep research and find a unique and compelling… Continue reading Research Is What Will Make You Rich
Here is Part 2 of me being interviewed on Copywriters Podcast for how to have a blockbuster VSL for your business: https://youtu.be/KPAKw94LuDM
The new year is a gift. You can start fresh and do things smarter than last year. It’s a great time to sit down and look at how to improve the biggest needle movers in your business. As a DR business owner, here are 4 big needle movers you should try to improve this year.… Continue reading How To Make 2023 Your Best Year Ever
Do you want to increase your direct marketing response and profits substantially, which can make you a fortune? This is a unique marketing secret that really delivers. You’ll need 8 hours, a luxury hotel room with room service plus all of your marketing materials, research and test results. No phone calls. No emails. No interruptions.… Continue reading This unique marketing secret can make you a fortune
I see many online marketers spending 50 to 100 times more money to generate traffic to their website than they spend to convert these visitors once there! This is like spending a fortune putting people in front of good prospects, but not training them beforehand to sell! I think this is completely backwards! This is… Continue reading The Internet Marketing Mistake Costing You A Fortune
In his famous book, Secrets of Successful Direct Mail, Dick Benson states, “Any test idea you honestly believe can economically increase response is worth testing.” And he’s absolutely right. So let’s break this proven advice down to bite size pieces that can help YOUR testing really pay off big. “Any test idea that you honestly… Continue reading Secrets to Direct Response Tests That Will Give Your Profits A Kick In The Pants.
Here are several proven story ideas and angles to get free publicity. The normal method is to send out press releases to the editors of publications and media outlets that would have an interest in the story. 1. Make predictions. The media love to run “prediction” stories, especially if they contain something provoking, unexpected or… Continue reading Free Publicity For Your Business
The advantages of press releases to get free publicity for your business include: • low cost • new customers • added credibility • increased visibility Here are 7 clever ideas that are unique and powerful enough to attract media editors and readers. 1. Develop “top 10” lists. It can be the best, worst, most popular,… Continue reading 7 Clever Ideas for Getting Free Publicity
Facebook may be the world’s largest social network, but that also makes it the world’s most powerful advertising platform. In 2018, Facebook is on track to report an average of over $13B in revenue per quarter – generated almost entirely by the company’s advertising business. More than making Mark Zuckerberg the fifth richest man in… Continue reading Facebook Advertising Secrets the Pros Use to Get Results