Mike Pavlish

A Common Headline Mistake

Here’s a very costly copywriting mistake that even experienced DR owners and copywriters make.

Mistake: their headline and lead talks mostly about THE PRODUCT.

This is a mistake, because people buy because of BENEFITS THEY WILL GET from buying the product.

For example, this headline talks about the product too much:

New Body Flush Powder Now Has Vitamin C and Aloe Vera

This headline will convert much higher, because it talks about he benefits the buyer will get:

Flush Out Toxins To Feel Better and Have More Energy Fast

See the big difference here?

Check your copywriting now for this very important point.

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