Here’s a very costly copywriting mistake that even experienced DR owners and copywriters make.
Mistake: their headline and lead talks mostly about THE PRODUCT.
This is a mistake, because people buy because of BENEFITS THEY WILL GET from buying the product.
For example, this headline talks about the product too much:
New Body Flush Powder Now Has Vitamin C and Aloe Vera
This headline will convert much higher, because it talks about he benefits the buyer will get:
Flush Out Toxins To Feel Better and Have More Energy Fast
See the big difference here?
Check your copywriting now for this very important point.