This headline copywriting tip almost always increases response. Usually by A LOT. The tip: make your proof element part of your headline. This adds credibility and believability which increases readership which increases sales. Here are three basic examples: ************************* NO: How to lose weight fast YES: How to lose weight fast according to Harvard University… Continue reading Headline Copywriting Tip
Tag: conversions
Why THINKING is MORE IMPORTANT than COPYWRITING
Many people are SHOCKED when point this out … Great copywriting results come from a lot of hard THINKING and include: * market niche and product selection * thinking like your prospect is thinking * market research to determine customer desires * research to find compelling mechanisms, hooks and reasons why * positioning * offer… Continue reading Why THINKING is MORE IMPORTANT than COPYWRITING
The Gain/Escape Copywriting Tip
All copywriting includes the benefits to be gained… But the most successful copywriting ALSO includes … the NEGATIVES that will be REMOVED from the buyers life. Why? People are even MORE motivated to ESCAPE a NEGATIVEthan they are to gain a positive. If you only talk about gaining positives, you are missing outon a more… Continue reading The Gain/Escape Copywriting Tip
Mike Pavlish’s Empath Copywriting Secret
The Empath Copywriting Technique that generated $700 Million in supplement sales If you want a BIG increase in your conversion rates, and to make a lot more money, read this … Here’s a secret I use to write copy that crushes it and that has has sold over $700 Million in health supplements and info… Continue reading Mike Pavlish’s Empath Copywriting Secret
13 Tips to Spur Conversion Rate Improvement on Your Site
You’re seeing visitors but not conversions. It’s a classic problem for any sales website and one that shows a fundamental flaw with your sales funnel. Before you start changing around your site’s design or paying big bucks for a retargeting campaign, think about tweaking your copy. If you’re not saying the things your visitors want… Continue reading 13 Tips to Spur Conversion Rate Improvement on Your Site
12 Essential Landing Page Tips, Proven to Increase Conversions
The landing page is a time-tested sales funnel that can generate extremely impressive conversion results… when used properly. The problem is, landing pages have a very specific set of criteria needed to ensure their success. Too many websites either A) don’t know what an actual landing page is or B) configure a landing page so… Continue reading 12 Essential Landing Page Tips, Proven to Increase Conversions