Mike Pavlish

The Gain/Escape Copywriting Tip

All copywriting includes the benefits to be gained… But the most successful copywriting ALSO includes … the NEGATIVES that will be REMOVED from the buyers life. Why? People are even MORE motivated to ESCAPE a NEGATIVEthan they are to gain a positive. If you only talk about gaining positives, you are missing outon a more… Continue reading The Gain/Escape Copywriting Tip

Mike Pavlish’s Empath Copywriting Secret

The Empath Copywriting Technique that generated $700 Million in supplement sales If you want a BIG increase in your conversion rates, and to make a lot more money, read this … Here’s a secret I use to write copy that crushes it and that has has sold over $700 Million in health supplements and info… Continue reading Mike Pavlish’s Empath Copywriting Secret

13 Tips to Spur Conversion Rate Improvement on Your Site

You’re seeing visitors but not conversions. It’s a classic problem for any sales website and one that shows a fundamental flaw with your sales funnel. Before you start changing around your site’s design or paying big bucks for a retargeting campaign, think about tweaking your copy. If you’re not saying the things your visitors want… Continue reading 13 Tips to Spur Conversion Rate Improvement on Your Site

12 Essential Landing Page Tips, Proven to Increase Conversions

The landing page is a time-tested sales funnel that can generate extremely impressive conversion results… when used properly. The problem is, landing pages have a very specific set of criteria needed to ensure their success. Too many websites either A) don’t know what an actual landing page is or B) configure a landing page so… Continue reading 12 Essential Landing Page Tips, Proven to Increase Conversions