Mike Pavlish

A Great Story Could Be The Secret To Doubling Your Response

A Great Story Could Be The Secret To Doubling Your Response Stanford University marketing professor Jennifer Aaker asked each of her students to give a 1 minute pitch. When asked to recall the pitches later, only 5% of students could cite a statistic, but 63% could remember a story (in detail). I’ve written over 40… Continue reading A Great Story Could Be The Secret To Doubling Your Response

How To Convert More Website Visitors Into Customers

You are fighting some tough obstacles to get a website visitor to respond to your company. These include the short attention span of the web, you being one of hundreds of websites they can visit, and the visitors having seen thousands of websites already. In analyzing the 25 most successful websites we’ve written for our… Continue reading How To Convert More Website Visitors Into Customers

12 Essential Landing Page Tips, Proven to Increase Conversions

The landing page is a time-tested sales funnel that can generate extremely impressive conversion results… when used properly. The problem is, landing pages have a very specific set of criteria needed to ensure their success. Too many websites either A) don’t know what an actual landing page is or B) configure a landing page so… Continue reading 12 Essential Landing Page Tips, Proven to Increase Conversions

The 3 Costliest Mistakes You Can Make On Your Website

When you are strategizing your website, the 80/20 rule is very important to remember. That is, 80% of your website’s success will come from only 20% of everything that is on the website.  These 3 costly website mistakes can affect this vital 20% group and cost you a lost fortune. Costly Website Mistake #1 …… Continue reading The 3 Costliest Mistakes You Can Make On Your Website