Mike Pavlish

Successful VSL Copywriting Secrets (Podcast Interview Part 2)

Here is Part 2 of me being interviewed on Copywriters Podcast for how to have a blockbuster VSL for your business: https://youtu.be/KPAKw94LuDM

How To Make 2023 Your Best Year Ever

The new year is a gift. You can start fresh and do things smarter than last year. It’s a great time to sit down and look at how to improve the biggest needle movers in your business. As a DR business owner, here are 4 big needle movers you should try to improve this year.… Continue reading How To Make 2023 Your Best Year Ever

Hereโ€™s how to have a VSL that FLOODS YOU with sales

Iโ€™ve written over 135 VSLs that have crushed it –and I reveal the secrets in this short podcast interview โ€ฆ Just click below to watch it: https://youtu.be/KPAKw94LuDM

2022 Year In Review and 2023 Surprising Predictions

This year, I wrote 20 long form VSLs or sales letters, all sellinghealth supplements, information or coaching. I have received results back on 15 of these. 12 were winners (80%),2 did ok and still optimizing (13%), 1 was a failure (7%). It was another extremely successful year for my clients and myself. Best categories: digestion/constipation,… Continue reading 2022 Year In Review and 2023 Surprising Predictions

๐—ง๐—ต๐—ฒ ๐— ๐—ถ๐—ธ๐—ฒ ๐—ฃ๐—ฎ๐˜ƒ๐—น๐—ถ๐˜€๐—ต ๐—–๐—ผ๐—ฝ๐˜†๐˜„๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—ž๐—ฒ๐˜†๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฆ๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด ๐—ง๐—ผ ๐—ช๐—ผ๐—บ๐—ฒ๐—ป

Women and men respond VERY DIFFERENTLY to words, phrases, benefits, tone, personality and claims. If your copywriting is written by someone who doesn’t know these differences, or doesn’t have many years of experience with these, or if you are using โ€œone size fits all copyโ€… … it is COSTING YOU A LOT OF MISSED SALES… Continue reading ๐—ง๐—ต๐—ฒ ๐— ๐—ถ๐—ธ๐—ฒ ๐—ฃ๐—ฎ๐˜ƒ๐—น๐—ถ๐˜€๐—ต ๐—–๐—ผ๐—ฝ๐˜†๐˜„๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—ž๐—ฒ๐˜†๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฆ๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด ๐—ง๐—ผ ๐—ช๐—ผ๐—บ๐—ฒ๐—ป

Products That Sell Themselves

A great product almost sells itself when people hear about it. That’s because it has built-in competitive advantages that people want and can’t get from other products. Peter Theil says any new product should be “10 times better” than existing products or he’s not interested in investing into he company. I’ve found this exercise effective… Continue reading Products That Sell Themselves

How to write and produce a world-class VSL

Just watch the Apple launch event that just ended. I think the following things were done very well: Use of superlative words Lots of excitement Lots of unique mechanisms and specifics Constant dopamine hits Constant “upping” of action Frequent scene changes Customer benefits and features ratio Everyone in marketing โ€ฆ. from beginner to seasoned pro… Continue reading How to write and produce a world-class VSL

My 6th recession: predictions for 2022+ for direct response marketing business and copywriting

This will be my 6th recession since Iโ€™ve been inthe direct response business. Here are five things Iโ€™ve learned from previousrecessions, and how you can profit from them: 1. Most of your competitors will operate out of fear (the strongest emotion) and cut spending on marketing,quality, personnel.If you stay strong and keep these up, you… Continue reading My 6th recession: predictions for 2022+ for direct response marketing business and copywriting

New Offer Success: 9 Keys To Creating A New Offer That Is A Big Winner

Here are key questions that will dramatically increase your odds of developing and launching a new offer that is a big winner. These questions are based on my real-world experience in having been involved in over 75 new product launches in the direct marketing industry.  โ€œAre similar products or services already selling good?โ€ People have… Continue reading New Offer Success: 9 Keys To Creating A New Offer That Is A Big Winner

Headline Copywriting Tip

This headline copywriting tip almost always increases response. Usually by A LOT. The tip: make your proof element part of your headline. This adds credibility and believability which increases readership which increases sales. Here are three basic examples: ************************* NO: How to lose weight fast YES: How to lose weight fast according to Harvard University… Continue reading Headline Copywriting Tip

Why THINKING is MORE IMPORTANT than COPYWRITING

Many people are SHOCKED when point this out … Great copywriting results come from a lot of hard THINKING and include: * market niche and product selection * thinking like your prospect is thinking * market research to determine customer desires * research to find compelling mechanisms, hooks and reasons why * positioning * offer… Continue reading Why THINKING is MORE IMPORTANT than COPYWRITING

How To Find A Great “Big Idea”โ€‹ For Your Direct Response Sales Letter or Video

Everyone knows you need a powerful “Big Idea” for your sales letter or video to be a big winner. It has to be VERY STRONG for it to scale on cold traffic and make a lot of money. But I’d say 90%+ of the sales letters I see have a WEAK Big Idea. It is NOT strong enough to… Continue reading How To Find A Great “Big Idea”โ€‹ For Your Direct Response Sales Letter or Video

5 previous recessions … what I learned and how you can profit from it

This will be my 6th recession since Iโ€™ve been in the direct response business. Here are five things Iโ€™ve learned from previous recessions, and how you can profit from them: #1. Most of your competitors will operate out of fear (the strongest emotion) and cut spending on marketing, quality, personnel. If you stay strong and… Continue reading 5 previous recessions … what I learned and how you can profit from it

The Gain/Escape Copywriting Tip

All copywriting includes the benefits to be gainedโ€ฆ But the most successful copywriting ALSO includes โ€ฆ the NEGATIVES that will be REMOVED from the buyers life. Why? People are even MORE motivated to ESCAPE a NEGATIVEthan they are to gain a positive. If you only talk about gaining positives, you are missing outon a more… Continue reading The Gain/Escape Copywriting Tip

Mike Pavlish’s Empath Copywriting Secret

The Empath Copywriting Technique that generated $700 Million in supplement sales If you want a BIG increase in your conversion rates, and to make a lot more money, read this … Here’s a secret I use to write copy that crushes it and that has has sold over $700 Million in health supplements and info… Continue reading Mike Pavlish’s Empath Copywriting Secret

The Mike Pavlish Curiosity Principle

Curiosity, used properly, can dramatically increase the conversion rate, sales and profits of your direct response advertising. Curiosity can be as effective as using traditional customer benefits, and sometimes even more so. When copywriting combines these two together –curiosity and customer benefits– it can increase the response rate of advertising exponentially. Curiosity is extremely powerful… Continue reading The Mike Pavlish Curiosity Principle

MIke Pavlishโ€™s Power Of Unspoken Desires

To write a sales letter that is a big winner in highly competitive direct response niches today, you need an โ€œedgeโ€. Using the power of Unspoken Desires gives you this edge. Unspoken desires are customer benefits and desires that are NOT found by using traditional market research methods, yet these are the most powerful motivating… Continue reading MIke Pavlishโ€™s Power Of Unspoken Desires

Copywriter for VSL selling supplements – the need for something new and different

I am a direct response VSL copywriter for dietary health supplements. One of the keys to a successful online internet sales letter or video sales letter (called a VSL) is research to find something very unique and interesting –something new and different that prospects have NOT heard of before. You must come up with this… Continue reading Copywriter for VSL selling supplements – the need for something new and different

Selling Dietary Supplements by Online Marketing – The Empathy Hand Secret

To sell a lot more dietary supplements on the internet, use what I call the Empathy Hand – โ€œIโ€™ve been in your shoesโ€ – nobody cares about what you say until they believe you care about them – we believe people who are like us; whoโ€™ve had similar experiences; we buy from people we trust… Continue reading Selling Dietary Supplements by Online Marketing – The Empathy Hand Secret