Here’s a very costly copywriting mistake that even experienced DR owners and copywriters make. Mistake: their headline and lead talks mostly about THE PRODUCT. This is a mistake, because people buy because of BENEFITS THEY WILL GET from buying the product. For example, this headline talks about the product too much: New Body Flush Powder… Continue reading A Common Headline Mistake
I have coached 110+ direct response copywriters and seen everything about them close up. Some of these copywriters had great natural talent. Some had mediocre talent, some even less. Their learning and work effort ranged from pathetic to fantastic. The copy that converts the highest most often came from copywriters with mediocre talent who learn… Continue reading What wins in copywriting – talent or hard work?
I’d say about 10% of the new offers turn out to be big winners in this industry. Sadly that means 90% of the new offers are NOT big winners even though the owner put in the exact same time, effort and expense. That’s only a 1 in 10 “hit” rate. What a shame, isn’t it?… Continue reading 2 Keys To Success of a NEW OFFER
Everyone knows you need a powerful “Big Idea” for yoursales letter to be a big winner.It has to be VERY STRONG for it to scale on cold traffic andmake a lot of money.But I’d say 90%+ of the sales letters I see have a WEAKBig Idea.It is NOT strong enough to be the basis of… Continue reading How to find a great “Big Idea”for your sales letter
A great product is the best copywriter. A great product nearly sells itself when presented. It has built-in competitive advantageous that prospectswant and will pay for. When prospects see it, they want to buy it now. The product name conveys the benefit. It has sufficient or overwhelming proof. *** That’s why I always spend a… Continue reading How To Develop a New Product
Successful direct response copywriting is: … 1/3 PSYCHOLOGY (what benefits does your prospectwant the most, what are they thinking now, what aretheir main objections, etc.) … ⅓ RESEARCH (what makes your product different andsuperior to competing choices) … and ⅓ WRITING (great salesmanship in print)Yes, only 1/3 is the actual writing! This is very important:… Continue reading Successful Copywriting is Only 1/3 About The Words
When used properly, almost NOTHING will increase the conversion rate, sales and profits of your direct response sales copy more than ….CURIOSITY! The legendary David Ogilvy even said curiosity was his secret weapon. Curiosity is extremely powerful because it is based on humans’ insatiable desire to know the unknown, to discover the answer, to close… Continue reading The Magic of Curiosity
Here is my video copywriting critique of a Keto Diet E-Com Page … Watch this and see how to DOUBLE the conversion rate and the profits … the common type of copy that STOPS the reader and LOSES sales … “helpful copy” that actually LOWERS the conversion rate … and much more. https://youtu.be/znzsKzQ0ekg
“Research is what will make you rich”The copywriting of sales letters and VSLs has become pretty formulaic now, especially with the arrival of AI.So if copywriting is NOT the key differentiator for success indirect marketing anymore, what is?It’s research.Research is the new killer copywriting.If you can do deep research and find a unique and compelling… Continue reading Research Is What Will Make You Rich
Anger is a great emotion to use in selling, and this includes direct response copywriting. It is an “action now” emotion. Target an enemy your prospects are angry at. That keeps them from their goal. WHO are your prospects ANGRY AT? And WHAT are they angry ABOUT? It can be: … doctors that just prescribe… Continue reading How Tapping Into ANGER can Increase Conversion Rates
I’ve had 3 very long term “partnerships” with clients overthe years. I was their only copywriter. I made them countless millions of (extra) dollars with mycopywriting and advice, and made their business life a loteasier. I lived and breathed their business. I came up with new ideas and new tests for them constantly.(This does NOT… Continue reading The Best Way To Work With Me
Yesterday I couldn’t get motivated. I drank more coffee and that didn’t work. I exercised but that didn’t work. “Oh sh_t, I have two deadlines today!” So I took a 20 minute sauna and that was mymagic solution. I was a new man, full of motivation. A good old sauna always works for me. Clears… Continue reading How I Get Motivated when I Don’t Feel Like It
ChatGPT or a similar AI site will produce C or B- level copy for you. Then you take this copy and do one of two things with it: If you ARE a great copywriter yourself, you’ve just found a great timesaver to get yourself a first draft rough copy of a sales letter, email or… Continue reading What ChatGPT Does NOT Want You To Know About Copywriting
Here is Part 2 of me being interviewed on Copywriters Podcast for how to have a blockbuster VSL for your business: https://youtu.be/KPAKw94LuDM
The new year is a gift. You can start fresh and do things smarter than last year. It’s a great time to sit down and look at how to improve the biggest needle movers in your business. As a DR business owner, here are 4 big needle movers you should try to improve this year.… Continue reading How To Make 2023 Your Best Year Ever
I’ve written over 135 VSLs that have crushed it –and I reveal the secrets in this short podcast interview … Just click below to watch it: https://youtu.be/KPAKw94LuDM
This year, I wrote 20 long form VSLs or sales letters, all sellinghealth supplements, information or coaching. I have received results back on 15 of these. 12 were winners (80%),2 did ok and still optimizing (13%), 1 was a failure (7%). It was another extremely successful year for my clients and myself. Best categories: digestion/constipation,… Continue reading 2022 Year In Review and 2023 Surprising Predictions
Women and men respond VERY DIFFERENTLY to words, phrases, benefits, tone, personality and claims. If your copywriting is written by someone who doesn’t know these differences, or doesn’t have many years of experience with these, or if you are using “one size fits all copy”… … it is COSTING YOU A LOT OF MISSED SALES… Continue reading 𝗧𝗵𝗲 𝗠𝗶𝗸𝗲 𝗣𝗮𝘃𝗹𝗶𝘀𝗵 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗞𝗲𝘆𝘀 𝗳𝗼𝗿 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗧𝗼 𝗪𝗼𝗺𝗲𝗻
A great product almost sells itself when people hear about it. That’s because it has built-in competitive advantages that people want and can’t get from other products. Peter Theil says any new product should be “10 times better” than existing products or he’s not interested in investing into he company. I’ve found this exercise effective… Continue reading Products That Sell Themselves
Just watch the Apple launch event that just ended. I think the following things were done very well: Use of superlative words Lots of excitement Lots of unique mechanisms and specifics Constant dopamine hits Constant “upping” of action Frequent scene changes Customer benefits and features ratio Everyone in marketing …. from beginner to seasoned pro… Continue reading How to write and produce a world-class VSL
This will be my 6th recession since I’ve been inthe direct response business. Here are five things I’ve learned from previousrecessions, and how you can profit from them: 1. Most of your competitors will operate out of fear (the strongest emotion) and cut spending on marketing,quality, personnel.If you stay strong and keep these up, you… Continue reading My 6th recession: predictions for 2022+ for direct response marketing business and copywriting
Here are key questions that will dramatically increase your odds of developing and launching a new offer that is a big winner. These questions are based on my real-world experience in having been involved in over 75 new product launches in the direct marketing industry. “Are similar products or services already selling good?” People have… Continue reading New Offer Success: 9 Keys To Creating A New Offer That Is A Big Winner
This headline copywriting tip almost always increases response. Usually by A LOT. The tip: make your proof element part of your headline. This adds credibility and believability which increases readership which increases sales. Here are three basic examples: ************************* NO: How to lose weight fast YES: How to lose weight fast according to Harvard University… Continue reading Headline Copywriting Tip
Many people are SHOCKED when point this out … Great copywriting results come from a lot of hard THINKING and include: * market niche and product selection * thinking like your prospect is thinking * market research to determine customer desires * research to find compelling mechanisms, hooks and reasons why * positioning * offer… Continue reading Why THINKING is MORE IMPORTANT than COPYWRITING
Everyone knows you need a powerful “Big Idea” for your sales letter or video to be a big winner. It has to be VERY STRONG for it to scale on cold traffic and make a lot of money. But I’d say 90%+ of the sales letters I see have a WEAK Big Idea. It is NOT strong enough to… Continue reading How To Find A Great “Big Idea” For Your Direct Response Sales Letter or Video
This will be my 6th recession since I’ve been in the direct response business. Here are five things I’ve learned from previous recessions, and how you can profit from them: #1. Most of your competitors will operate out of fear (the strongest emotion) and cut spending on marketing, quality, personnel. If you stay strong and… Continue reading 5 previous recessions … what I learned and how you can profit from it
All copywriting includes the benefits to be gained… But the most successful copywriting ALSO includes … the NEGATIVES that will be REMOVED from the buyers life. Why? People are even MORE motivated to ESCAPE a NEGATIVEthan they are to gain a positive. If you only talk about gaining positives, you are missing outon a more… Continue reading The Gain/Escape Copywriting Tip
The Empath Copywriting Technique that generated $700 Million in supplement sales If you want a BIG increase in your conversion rates, and to make a lot more money, read this … Here’s a secret I use to write copy that crushes it and that has has sold over $700 Million in health supplements and info… Continue reading Mike Pavlish’s Empath Copywriting Secret
Curiosity, used properly, can dramatically increase the conversion rate, sales and profits of your direct response advertising. Curiosity can be as effective as using traditional customer benefits, and sometimes even more so. When copywriting combines these two together –curiosity and customer benefits– it can increase the response rate of advertising exponentially. Curiosity is extremely powerful… Continue reading The Mike Pavlish Curiosity Principle
To write a sales letter that is a big winner in highly competitive direct response niches today, you need an “edge”. Using the power of Unspoken Desires gives you this edge. Unspoken desires are customer benefits and desires that are NOT found by using traditional market research methods, yet these are the most powerful motivating… Continue reading MIke Pavlish’s Power Of Unspoken Desires
I am a direct response VSL copywriter for dietary health supplements. One of the keys to a successful online internet sales letter or video sales letter (called a VSL) is research to find something very unique and interesting –something new and different that prospects have NOT heard of before. You must come up with this… Continue reading Copywriter for VSL selling supplements – the need for something new and different
To sell a lot more dietary supplements on the internet, use what I call the Empathy Hand – “I’ve been in your shoes” – nobody cares about what you say until they believe you care about them – we believe people who are like us; who’ve had similar experiences; we buy from people we trust… Continue reading Selling Dietary Supplements by Online Marketing – The Empathy Hand Secret