I’ve had 3 very long term “partnerships” with clients over
the years.
I was their only copywriter.
I made them countless millions of (extra) dollars with my
copywriting and advice, and made their business life a lot
easier.
I lived and breathed their business.
I came up with new ideas and new tests for them constantly.
(This does NOT happen with one-shot copywriting projects
or clients.)
They paid me very handsomely, and treated me like
royalty.
A true win-win.
It’s a mistake that more DR business owners don’t put
effort into developing a great long term partnership
with a great copywriter who can make them a fortune
and make their life 10 times easier.
There’s a lot of short term only thinking out there today.
And it’s a lose-lose for both sides.