Mike Pavlish

Headline Copywriting Tip

This headline copywriting tip almost always increases response.

Usually by A LOT.

The tip: make your proof element part of your headline.

This adds credibility and believability which increases readership

which increases sales.

Here are three basic examples:

*************************

NO: How to lose weight fast

YES: How to lose weight fast according to Harvard University

NO: New herbal discovery eases joint pain

YES: Clinical study on 500 people proves new herbal discovery eases joint pain

NO: How to normalize erratic blood sugar levels

YES: Now you can eat the same berry used in Europe for 60

Years to normalize erratic blood sugar levels for millions of people

************************

See how the second version of each headline is much more believable?

Thatโ€™s because the proof element is combined with the benefit claim.

The result? More response.

Try it and you’ll see.

Leave a comment

Your email address will not be published. Required fields are marked *