This headline copywriting tip almost always increases response.
Usually by A LOT.
The tip: make your proof element part of your headline.
This adds credibility and believability which increases readership
which increases sales.
Here are three basic examples:
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NO: How to lose weight fast
YES: How to lose weight fast according to Harvard University
NO: New herbal discovery eases joint pain
YES: Clinical study on 500 people proves new herbal discovery eases joint pain
NO: How to normalize erratic blood sugar levels
YES: Now you can eat the same berry used in Europe for 60
Years to normalize erratic blood sugar levels for millions of people
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See how the second version of each headline is much more believable?
That’s because the proof element is combined with the benefit claim.
The result? More response.
Try it and you’ll see.