Mike Pavlish

Headline Copywriting Tip

This headline copywriting tip almost always increases response.

Usually by A LOT.

The tip: make your proof element part of your headline.

This adds credibility and believability which increases readership

which increases sales.

Here are three basic examples:

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NO: How to lose weight fast

YES: How to lose weight fast according to Harvard University

NO: New herbal discovery eases joint pain

YES: Clinical study on 500 people proves new herbal discovery eases joint pain

NO: How to normalize erratic blood sugar levels

YES: Now you can eat the same berry used in Europe for 60

Years to normalize erratic blood sugar levels for millions of people

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See how the second version of each headline is much more believable?

That’s because the proof element is combined with the benefit claim.

The result? More response.

Try it and you’ll see.

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