Just watch the Apple launch event that just ended.
I think the following things were done very well:
- Use of superlative words
- Lots of excitement
- Lots of unique mechanisms and specifics
- Constant dopamine hits
- Constant “upping” of action
- Frequent scene changes
- Customer benefits and features ratio
Everyone in marketing …. from beginner to seasoned pro …
can learn a lot from watching this Apple launch video.
To find it, just google “Apple launch event replay”.