This will be my 6th recession since I’ve been in
the direct response business.
Here are five things I’ve learned from previous
recessions, and how you can profit from them:
#1. Most of your competitors will operate out of fear
(the strongest emotion) and cut spending on marketing,
If you stay strong and keep these up, you can take your
competitors mindshare, market share, customers, best
employees and profits.
#2. Be on the lookout to buy quality businesses and other
income producing assets on the cheap.
#3. Don’t listen to the negative media.
#4. You may have to add more copy to justify reasons why
spending money to buy your product is worth it. I call this
Talk more about how your product will save the buyer
money and make the buyer money – even for non
financial offers. People need more financial justification
to spend money in a recession.
#5. If you don’t have a low ticket offer, test one because you
may need a lower priced front-end offer during the recession.
(Then ascend your customers to higher priced products once
they know and trust you)