I’ve helped countless entrepreneurs build their business from the $2-4 million level to the $15-25 million level over the past 30 years. There are certain traits these people have in common. The more of these you can develop, the more certain your success will be. #1. Build a line of related products to get repeat… Continue reading How Direct Marketers Grow From $2 Million to $20 Million
There are some key questions that will help you write a grand-slam winner direct response marketing promotion, whether it is a website, online landing page or a direct mail package. These almost “magic” questions let me zero-in on the most powerful resident emotions and hot-button desires of the prospect. They release the creative freedom necessary… Continue reading 7 Brilliant Questions For a Home Run Winning Promotion
In the quest to improve direct response and profits, everyone tests the basics of headline and price. But here are 7 lesser known ideas that can move the response needle significantly also, but are tested much less often. I’ve used these and seen them skyrocket response over the past 30 years when used correctly. USE… Continue reading 7 Lesser Known Big Ideas That Can Skyrocket Your Response & Sales
It’s no secret you need a great headline to have a successful website, Facebook ad, direct mail piece, online landing page or any direct response promotion. Your headline is the “make or break” part of your marketing message. If you get it just right, you can open the flood gates to new customers and profits,… Continue reading 12 Of My Multi-Million-Dollar Headlines You Can Modify For Your Own Advertising
Dear Marketer, Do your sales and profits need a large boost now? Would you like to get more “bang” for your marketing bucks? Would you like to get more qualified leads … then convert more of your leads into customers? Of course you would! This little booklet gives you 11 simple, but powerful strategies you… Continue reading 11 Proven Marketing Secrets To Boost Your Sales and Profits Now!
Two promotions I wrote for natural health products have been in the top rung of the most successful promotions over the past decade — huge winners that made millions of dollars. And both use personal stories as their main selling device. Psychology Is On Your Side. Data taken from MRI neuro-imagery reveals that consumers rely… Continue reading Why Storytelling Could Be Your Response Breakthrough
While most marketers would kill for 1.5% or 2% response to cold traffic, I recently wrote an online video sales letter that is pulling 4% to cold traffic, and over 5% in some cases. The product is Artic Blast, pain relief drops from the fastest growing company in the health supplement industry, TrueGenics. What are… Continue reading *** Why My Online Video Sales Letter Pulls 4% To Cold Traffic ***
It’s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It’s the copywriting on the website. Here’s what we’ve learned works best from actual results and testing on dozens of websites we’ve done the copywriting for. 1. Make your website… Continue reading Website Copywriting Secrets for Major Success
Do you want to increase your direct marketing response and profits substantially, which can make you a fortune? This is a unique marketing secret that really delivers. You’ll need 8 hours, a luxury hotel room with room service plus all of your marketing materials, research and test results. No phone calls. No emails. No interruptions.… Continue reading This unique marketing secret can make you a fortune
Successful website copywriting is very different than traditional copywriting. Based on what actually works best –and does not work– from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line. 1… Continue reading Top 10 Website Copywriting Secrets
I see many online marketers spending 50 to 100 times more money to generate traffic to their website than they spend to convert these visitors once there! This is like spending a fortune putting people in front of good prospects, but not training them beforehand to sell! I think this is completely backwards! This is… Continue reading The Internet Marketing Mistake Costing You A Fortune
In his famous book, Secrets of Successful Direct Mail, Dick Benson states, “Any test idea you honestly believe can economically increase response is worth testing.” And he’s absolutely right. So let’s break this proven advice down to bite size pieces that can help YOUR testing really pay off big. “Any test idea that you honestly… Continue reading Secrets to Direct Response Tests That Will Give Your Profits A Kick In The Pants.
My copywriters and I have written hundreds of breakthrough response, money-making emails and online Marketing promotions. Here’ what we’ve found works best. Use these tips properly and your results will skyrocket. 1. Your email “from” sender line should be your brand name or company name and stay consistent. Use your own personal name only if… Continue reading Email and Online Marketing Copywriting Secrets
Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits.… Continue reading The NEW Secrets To Copywriting That Sells
It can be difficult to choose the best direct response copywriter for your needs. There are a lot of choices and fees vary tremendously. That’s why I wrote this based on 30 years in the business to help you make an informed, intelligent decision. When you sell by direct response marketing, your copywriting either makes… Continue reading How To Hire A Direct Response Copywriter Who Gets You The Highest Response Rate For The Best Price (The 4 keys, the biggest mistake and a little-known secret that can make you wealthy)
Have you ever had a successful promotion that just stopped working? At some point, for every promotion, market saturation sets in. Your good prospects have already seen your promotion before and don’t even bother to read it or watch it again and your response rate begins to fall off to unprofitable levels. You need to… Continue reading *** How I Revived A Supplement Promotion That Had Stopped Working ***
A Great Story Could Be The Secret To Doubling Your Response Stanford University marketing professor Jennifer Aaker asked each of her students to give a 1 minute pitch. When asked to recall the pitches later, only 5% of students could cite a statistic, but 63% could remember a story (in detail). I’ve written over 40… Continue reading A Great Story Could Be The Secret To Doubling Your Response
Here are several proven story ideas and angles to get free publicity. The normal method is to send out press releases to the editors of publications and media outlets that would have an interest in the story. 1. Make predictions. The media love to run “prediction” stories, especially if they contain something provoking, unexpected or… Continue reading Free Publicity For Your Business
Before writing 1. Study the company and the product/service being sold thoroughly so you have all the information you will need. 2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don’t guess; research. 3. Develop the… Continue reading Profit Boosters Copywriting® Checklist
#1. FORGET WHAT YOU’VE ALWAYS DONE If you want a response breakthrough, you must forget about what you’ve always done … and what everybody else in your industry does. That’s tunnel vision. You need to look at your copywriting with a fresh set of eyes and a wide-open mind. The fact is, if you keep… Continue reading Double Your Marketing Response With These 12 Copywriting Secrets
You are fighting some tough obstacles to get a website visitor to respond to your company. These include the short attention span of the web, you being one of hundreds of websites they can visit, and the visitors having seen thousands of websites already. In analyzing the 25 most successful websites we’ve written for our… Continue reading How To Convert More Website Visitors Into Customers
Business To Business Copywriting Secrets By Mike Pavlish, Profit Boosters Copywriting If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail. This is vital because copywriting is your “salesperson in cyberspace, in print… Continue reading B2B Copywriting Secrets
Using specific numbers in my headlines has made my promotions very successful … and made me millions of dollars. Why are specific numbers so effective in headlines? Because the reader is curious about them and he believes them. Here are some examples of specific numbers used in headlines: – How my business went from $42,193… Continue reading A Headline Secret That’s Made Me Millions
The first thing you absolutely NEED to have a very profitable promotion for a nutritional supplement is a great headline. The great copywriter John Caples said one headline can pull 19 times more response than another headline with no other change in the copywriting or offer. Without a great headline, you are like the person… Continue reading 27 Very Successful Headlines for Nutritional Supplement Promotions
I think these new product ideas have very high profit potential as direct marketing promotions. I have recommended dozens of big winners in the past. #1. Multi-nutrient supplement that helps memory, forgetfulness and foggy thinking. Huge market and growing as people live longer. A similar product is www.brainmdhealth.com/blog/top-nutrients-for-memory-and-aging-well/ #2. ALA / ALC nutrient combination for… Continue reading 10 New Product Ideas For Supplement Promotions From Copywriter Mike Pavlish
#1 Mistake You don’t differentiate your product and make it unique and superior to similar products #2 Mistake You don’t use enough sales copy to promote all your product benefits in a compelling way (The more you tell, the more you sell) #3 Mistake You don’t use enough proof, credibility and believability elements #4 Mistake… Continue reading 6 Copywriting Mistakes to Avoid in Selling Nutritional Supplements
The advantages of press releases to get free publicity for your business include: • low cost • new customers • added credibility • increased visibility Here are 7 clever ideas that are unique and powerful enough to attract media editors and readers. 1. Develop “top 10” lists. It can be the best, worst, most popular,… Continue reading 7 Clever Ideas for Getting Free Publicity
You’re seeing visitors but not conversions. It’s a classic problem for any sales website and one that shows a fundamental flaw with your sales funnel. Before you start changing around your site’s design or paying big bucks for a retargeting campaign, think about tweaking your copy. If you’re not saying the things your visitors want… Continue reading 13 Tips to Spur Conversion Rate Improvement on Your Site
The landing page is a time-tested sales funnel that can generate extremely impressive conversion results… when used properly. The problem is, landing pages have a very specific set of criteria needed to ensure their success. Too many websites either A) don’t know what an actual landing page is or B) configure a landing page so… Continue reading 12 Essential Landing Page Tips, Proven to Increase Conversions
Facebook may be the world’s largest social network, but that also makes it the world’s most powerful advertising platform. In 2018, Facebook is on track to report an average of over $13B in revenue per quarter – generated almost entirely by the company’s advertising business. More than making Mark Zuckerberg the fifth richest man in… Continue reading Facebook Advertising Secrets the Pros Use to Get Results
Of the many proven sales techniques out there, creating a sense of urgency to inspire action is one of the simplest and most effective. Urgency – whether real or manufactured – causes people to act on impulse and make decisions they might otherwise avoid. It taps into our emotions and toys with rationality, putting us… Continue reading Start Writing With a Sense of Urgency!
When you are strategizing your website, the 80/20 rule is very important to remember. That is, 80% of your website’s success will come from only 20% of everything that is on the website. These 3 costly website mistakes can affect this vital 20% group and cost you a lost fortune. Costly Website Mistake #1 …… Continue reading The 3 Costliest Mistakes You Can Make On Your Website
This advertising critique is of the “Karate school” ad above. First of all, nobody cares about the company name except the business owner, so that should NOT be the all-important headline of the ad. Instead….
This advertising critique is of the “Body Solid” exercise equipment ad above. The attractive lady photo? This still works, especially when selling to men, but even when selling to women because it gets attention. I’m not sexist. I’m a realist and I keep my advice real for you here. The design and photography are fine,… Continue reading Why Advertising With Great Design and Photography Still Fails
This advertising critique is of the “Parenting Boys” and “Parenting Girls” book ad above. I need a Kleenex. This is sad. Why? So many of us parents need good advice in today’s crazy i-phone, social media, internet, materialistic, school shooting world. But we won’t get it from these books because we won’t buy these books… Continue reading Why Ads That Sound Like Chinese Fortune Cookies Fail
This advertising critique is of the Salesforce billboard above. To all of you who criticize this billboard … I say … you are … dead-wrong! The critics say it should talk about the customer and not the company (this is usually true), or it shouldn’t brag, or this company’s products suck (not the point), or… Continue reading Advertising Secret: People Want to Buy the #1 Product, So Be #1 at Something
This ad critique is of the PETTHRIVE website homepage above. The headline is “Science, naturally”. The product is a dog arthritis relief supplement. The prospect is a dog owner whose dog is suffering with arthritis pain. This dog owner is asking her vet for advice, frantically searching Google and seeing all kinds of products and… Continue reading Bad headline = bad advertising results
This advertising critique is of the JEEP Facebook post above … and … please … someone get me a coffee or coke so I don’t fall asleep … because this ad is so b-o-r-i-n-g and a nothing-burger! The last time I looked, ALL new cars selling for over $20,000 come with synch technology that lets… Continue reading Why Your Advertising Is Boring And Does Not Produce Sales
This critique is of the Ebay ad above. It features the slogan “Fill your cart with color”. Now, why would that slogan get me to visit Ebay? It is very vague. Are they selling crayons? Or coloring books? This is one of the worst ads I’ve ever seen. I am a prospective customer of Ebay,… Continue reading This Ad Critique Shows Why Being Too Clever Does NOT Work in Advertising