Mike Pavlish

Advertising Secret: People Want to Buy the #1 Product, So Be #1 at Something

This advertising critique is of the Salesforce billboard above. To all of you who criticize this billboard … I say … you are … dead-wrong! The critics say it should talk about the customer and not the company (this is usually true), or it shouldn’t brag, or this company’s products suck (not the point), or… Continue reading Advertising Secret: People Want to Buy the #1 Product, So Be #1 at Something

This Ad Critique Shows Why Being Too Clever Does NOT Work in Advertising

This critique is of the Ebay ad above.  It features the slogan “Fill your cart with color”. Now, why would that slogan get me to visit Ebay? It is very vague. Are they selling crayons? Or coloring books? This is one of the worst ads I’ve ever seen. I am a prospective customer of Ebay,… Continue reading This Ad Critique Shows Why Being Too Clever Does NOT Work in Advertising