Mike Pavlish

Emotions Sell

This advertising critique is of the “Karate school” ad above. First of all, nobody cares about the company name except the business owner, so that should NOT be the all-important headline of the ad. Instead….

Advertising Secret: People Want to Buy the #1 Product, So Be #1 at Something

This advertising critique is of the Salesforce billboard above. To all of you who criticize this billboard … I say … you are … dead-wrong! The critics say it should talk about the customer and not the company (this is usually true), or it shouldn’t brag, or this company’s products suck (not the point), or… Continue reading Advertising Secret: People Want to Buy the #1 Product, So Be #1 at Something