Mike Pavlish

Advertising Secret: People Want to Buy the #1 Product, So Be #1 at Something

This advertising critique is of the Salesforce billboard above. To all of you who criticize this billboard … I say … you are … dead-wrong! The critics say it should talk about the customer and not the company (this is usually true), or it shouldn’t brag, or this company’s products suck (not the point), or… Continue reading Advertising Secret: People Want to Buy the #1 Product, So Be #1 at Something