Mike Pavlish

The NEW Secrets To Copywriting That Sells

Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits.… Continue reading The NEW Secrets To Copywriting That Sells

How To Hire A Direct Response Copywriter Who Gets You The Highest Response Rate For The Best Price (The 4 keys, the biggest mistake and a little-known secret that can make you wealthy)

It can be difficult to choose the best direct response copywriter for your needs. There are a lot of choices and fees vary tremendously. That’s why I wrote this based on 30 years in the business to help you make an informed, intelligent decision. When you sell by direct response marketing, your copywriting either makes… Continue reading How To Hire A Direct Response Copywriter Who Gets You The Highest Response Rate For The Best Price (The 4 keys, the biggest mistake and a little-known secret that can make you wealthy)

*** How I Revived A Supplement Promotion That Had Stopped Working ***

Have you ever had a successful promotion that just stopped working? At some point, for every promotion, market saturation sets in. Your good prospects have already seen your promotion before and don’t even bother to read it or watch it again and your response rate begins to fall off to unprofitable levels. You need to… Continue reading *** How I Revived A Supplement Promotion That Had Stopped Working ***

Profit Boosters Copywriting® Checklist

Before writing 1. Study the company and the product/service being sold thoroughly so you have all the information you will need. 2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don’t guess; research. 3. Develop the… Continue reading Profit Boosters Copywriting® Checklist

B2B Copywriting Secrets

Business To Business Copywriting Secrets By Mike Pavlish, Profit Boosters Copywriting If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail. This is vital because copywriting is your “salesperson in cyberspace, in print… Continue reading B2B Copywriting Secrets

A Headline Secret That’s Made Me Millions

Using specific numbers in my headlines has made my promotions very successful … and made me millions of dollars. Why are specific numbers so effective in headlines? Because the reader is curious about them and he believes them. Here are some examples of specific numbers used in headlines: – How my business went from $42,193… Continue reading A Headline Secret That’s Made Me Millions

6 Copywriting Mistakes to Avoid in Selling Nutritional Supplements

#1 Mistake You don’t differentiate your product and make it unique and superior to similar products #2 Mistake You don’t use enough sales copy to promote all your product benefits in a compelling way (The more you tell, the more you sell) #3 Mistake You don’t use enough proof, credibility and believability elements #4 Mistake… Continue reading 6 Copywriting Mistakes to Avoid in Selling Nutritional Supplements

Start Writing With a Sense of Urgency!

Of the many proven sales techniques out there, creating a sense of urgency to inspire action is one of the simplest and most effective. Urgency – whether real or manufactured – causes people to act on impulse and make decisions they might otherwise avoid. It taps into our emotions and toys with rationality, putting us… Continue reading Start Writing With a Sense of Urgency!

The 3 Costliest Mistakes You Can Make On Your Website

When you are strategizing your website, the 80/20 rule is very important to remember. That is, 80% of your website’s success will come from only 20% of everything that is on the website.  These 3 costly website mistakes can affect this vital 20% group and cost you a lost fortune. Costly Website Mistake #1 …… Continue reading The 3 Costliest Mistakes You Can Make On Your Website